Thursday, October 30, 2008

Pluck Inc.


Pluck, Inc. is a company that represents the best of Austin tech and the best of Austin creativity. They offer integrated social media for publishers, retailers and brands, and their technology platform currently powers more than 2.5 billion monthly interactions. What?! I love these guys. Some of their clients include the Lance Armstrong Foundation, The Economist, and Whole Foods. I partnered with them for Socialize, which was an invitation-only event held at The Driskill for their current clients. I can't post the series of graphic recordings I created because they're proprietary, but I wanted to mention it on my blog because it was really an exciting event. The best thing I got out of the conversations was a reinforcement that community-building (for marketing purposes or otherwise) is happening here, now and on the web, and in ways that are anti-thesis of the traditional model of marketing and branding. Word.

Tuesday, October 21, 2008

Say It Visually Logo Brainstorm

This is one example (my favorite) of several logos I developed for SayItVisually.com, a start-up company specializing in animated shorts that tell organizational stories. The challenge was, and continues to be, how to express the idea of showing, not telling something interesting. The team will continue to work on it until we get to our best idea. We have to take into consideration if the logo itself will animate, since it will live the majority of its life in digital environments.

Tuesday, October 14, 2008

Sketchnotes - Virtuous and Vicious Cycles

I have always admired the work of the Public Conversations Project, so I was delighted to sketch note during the presentation of one of their Senior Associates. Maggie Herzig discussed the cycles (both virtuous and vicious) that occur during challenging group processes and shared a case study of resolving the problem of air traffic/noise pollution over the Grand Canyon. I shared the notes with her afterward and she was thrilled. I would love to have an opportunity to work with PCP. They do amazing work for society and conduct very difficult dialogues with a proven track record of success. A very impressive group of people.

Reflective Panel

The National Coalition for Dialogue and Deliberation has an annual conference and this year it took place in Austin! I was part of a graphic recording team (the Dream Team!) that was there to capture content from the plenary and from the myriad of breakout groups. The topics related to mediation, public policy, non-violent communication, etc. - all topics related to raising the standard of personal and public conversations. The image above is a live capture of the closing reflective panel.

Wednesday, September 3, 2008

VOIS Social Networking and Global Commerce

VOIS is the first website of its kind and my client needed to show it. The purpose of this piece is to give VOIS an infographic that describes not only what VOIS does but how it does it. It's the first sCommerce website in the world, which means it's the first site that combines the social networking tools of Facebook with the service providing tools of eLance.com. I met these guys during SXSW and the project gradually evolved into a computer-illustrated presentation piece they could use when talking to venture capitalists. It was a great experience and we are now moving into animation with another start-up company called Say It Visually. This is the final version of a graphic I posted earlier.

Thursday, August 21, 2008

Texas Tobacco Summit

A recent mind map/graphic recording I did with UT Austin at their annual Texas Tobacco Summit. UT, in partnership with the Texas Department of Human Services and the federal government, is in the midst of a major initiative to prevent and curb smoking among various populations. I graphically recorded the presentation content of 6 coalitions in Texas and the participants loved it. It was a good way to display content outside of their PowerPoint presentations, and they hung this poster in the hallway for the duration of the conference so the messages were received, reinforced and discussed.

Sunday, August 17, 2008

Leverage Plan Template

Just completed a template for Dell and Interaction Design, Inc. A fairly simple project, the template is 22"W x 17"H and will be printed for participant use during a Dell training session. The facilitators of the training were looking for a "wow" factor, a useful piece that was colorful, larger than standard training materials, and designed to capture content. We brainstormed some concepts and came up with this. The gear is supposed to invoke the leveraging of current Dell global initiatives.